Design Matters? For whom?


“Medium is the message” McLuhan says. However, he meant to say “Message is the medium”. A typewriter in publishhouse misunderstood the statement in McLuhan’s writings, and typed the phrase reversely by mistake. Hey! One of the most important figure words forming 21th Cuntury was told by mistake! Was it a heavenly interference to dominate universal (collective) destiny? Perhaps, the last revelation; I do not think so :)

Recently a design armageddon is being held in Istanbul, Turkey: Istanbul Design Biennal. On the left, you see the poster of the event which was designed in sake of pure design. The theme of the biennal is “Imperfection”, and poster design of the activity should have followed the message what the theme conveyed. Is this the best solution for conveying the message? Designers all talk about readibility, legibility and respect on the readers’ eyes; where are all these claims in this poster? What if this poster was designed by a fresh recrutied college student designer? Hwoo, I can hear the critiques… Anyhow, this poster is designed and published by a “Untouchable Sacred Indian Cow: A Bigwig Designer, indeed. By this way, nobody might be able to talk about features killing our eyes!

What difference does it make, if a design is created just for being designed? Is there any reason or reinforcement unit for beautification/uglification? Should a design integrate a message to a concrete object? Which one first: Form follows concept or concept follows form? In this poster, why lettersets are designed in degraded tones, and ordered by congestion? Slope of the leading line creates a visualization of imperfection? This posters sucks!

Even the billboards designed by the same visual identity sucks. The main problem of billboard advertising is determined by speed/time diagram. If you put a billboard just alongside a road on which cars pass 50km/h, you must repeat the same frame at least two times for giving prospective spectators a room to swing a cat. Otherwise, they can not read the message on the board. Below, I took a photo of the billboards in night, and even I was standing in front of the panels, I needed around 10scnds to swing my cat :)

Is David Carson a designer? He is Duchamp of our decade! Kills all the perceives of the past.. Duchamp says “A piece of art is a piece of art just because I call it a piece of art”. As we see in Carsons’ products. Design for design’s sake: Our newbrand identity! Long live ignorance!

The photo below was taken in the place I go fishing in Istanbul.. My ultimate love :) I never exchange anything by this morning fishing time in Beylerbeyi.

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2 thoughts on “Design Matters? For whom?

  1. Good, old Oruc.Nice to hear that your passion for design denial is still strong and young…. But, you just can’t help yourself noticing it. Hope to see you again!

    Cheers

    Kenan Zekic

  2. Thank you professor, claiming this refutation became a lifstyle for me :) I can not resist my intutition :) An honour still having your comments on my thoughts.. ;)

    Best Regards..

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